Rachael Doukas

The solar industry is booming as more homeowners and businesses seek energy-efficient, cost-effective solutions to power their properties. While traditional marketing efforts—such as digital ads, SEO, and social media—are effective, one of the most powerful ways to generate new business is through referrals and word-of-mouth. A strong referral network can help solar companies build trust, […]

Building a strong, results-driven sales team is crucial for driving growth and profitability, especially in an industry as competitive as the solar industry. A successful solar sales team not only has the ability to generate leads and educate potential customers about the overall value and long-term benefits of solar energy, but also drive personal and

When you think about solar energy, what comes to mind? Perhaps it’s sunny days, rooftops dotted with solar panels, or even California’s push to make renewable energy a part of daily life. But have you ever paused to consider exactly how those panels work to power homes and businesses? Easy – it’s science! It all

The solar energy industry is shining brighter than ever. With advancements in technology, increasing adoption of renewable energy, and ambitious global sustainability goals, solar power is not just a trend—it’s the future. This future holds the promise of a cleaner environment, reduced energy costs, and groundbreaking innovations that can transform the way we power our

If you’ve made the switch to solar energy, congratulations on investing in a cleaner, greener future! But to keep your system running at its best, solar operations and maintenance (O&M) is key. While it is not required, it is encouraged to pay attention and take time for upkeep or get help from qualified solar professionals.

There has never been a better time to explore a career in clean energy. In just a decade, the number of solar jobs in the United States has more than tripled, growing by an impressive 200%. As of 2023, there are around 300,000 solar jobs, and this figure is expected to continue climbing in spite

Welcome to your solar panel cost guide for California! As the state with the most solar installations in the country with 1.5 million systems powering 26% of the state’s electricity, more homeowners than ever are going solar. We know going solar comes with a lot of questions – especially about cost. How much will it

In today’s dynamic solar market, being competitive does not simply mean having the best technology or the most efficient installation processes. It also means appreciating the economics that underpin the successful delivery of solar projects. Knowing how to pay for solar is huge for homeowners, but understanding how solar gets paid for as a businessperson

Exploring the many tax credits and financial incentives available to help you fund your solar energy system can be overwhelming. With so many affordable and financially beneficial programs available to California consumers, we hope you enjoy this guide as you navigate your way to the best solution for your property. In this article, we’re covering

Net Energy Metering (NEM) is a highly effective policy that grants those with solar energy systems the ability to save on their utility bills in exchange for sending the excess electricity they generate back to the grid. Overall, NEM encourages the adoption of renewable energy sources, supports the integration of solar power into the grid,