Rachael Doukas

Door-to-door sales remains one of the most effective ways to build a personal connection with potential customers, especially in industries like solar energy. Selling solar door-to-door can be a challenging yet very rewarding experience, requiring a combination of persistence, strategy, and expertise. Let’s cover the key elements that make door-to-door solar sales unique, provide practical […]

As solar energy continues to grow in popularity, more customers are considering solar panels for their homes. However, one of the biggest concerns potential buyers have is understanding the return on investment (ROI). It is important to explain the financial benefits of solar energy in simple terms. By addressing common concerns about upfront costs, long-term

The solar industry is booming as more homeowners and businesses seek energy-efficient, cost-effective solutions to power their properties. While traditional marketing efforts—such as digital ads, SEO, and social media—are effective, one of the most powerful ways to generate new business is through referrals and word-of-mouth. A strong referral network can help solar companies build trust,

Building a strong, results-driven sales team is crucial for driving growth and profitability, especially in an industry as competitive as the solar industry. A successful solar sales team not only has the ability to generate leads and educate potential customers about the overall value and long-term benefits of solar energy, but also drive personal and

When you think about solar energy, what comes to mind? Perhaps it’s sunny days, rooftops dotted with solar panels, or even California’s push to make renewable energy a part of daily life. But have you ever paused to consider exactly how those panels work to power homes and businesses? Easy – it’s science! It all

The solar energy industry is shining brighter than ever. With advancements in technology, increasing adoption of renewable energy, and ambitious global sustainability goals, solar power is not just a trend—it’s the future. This future holds the promise of a cleaner environment, reduced energy costs, and groundbreaking innovations that can transform the way we power our

If you’ve made the switch to solar energy, congratulations on investing in a cleaner, greener future! But to keep your system running at its best, solar operations and maintenance (O&M) is key. While it is not required, it is encouraged to pay attention and take time for upkeep or get help from qualified solar professionals.

There has never been a better time to explore a career in clean energy. In just a decade, the number of solar jobs in the United States has more than tripled, growing by an impressive 200%. As of 2023, there are around 300,000 solar jobs, and this figure is expected to continue climbing in spite

Welcome to your solar panel cost guide for California! As the state with the most solar installations in the country with 1.5 million systems powering 26% of the state’s electricity, more homeowners than ever are going solar. We know going solar comes with a lot of questions – especially about cost. How much will it

In today’s dynamic solar market, being competitive does not simply mean having the best technology or the most efficient installation processes. It also means appreciating the economics that underpin the successful delivery of solar projects. Knowing how to pay for solar is huge for homeowners, but understanding how solar gets paid for as a businessperson