Rachael Doukas

Welcome to your solar panel cost guide for California! As the state with the most solar installations in the country with 1.5 million systems powering 26% of the state’s electricity, more homeowners than ever are going solar. We know going solar comes with a lot of questions – especially about cost. How much will it […]

In today’s dynamic solar market, being competitive does not simply mean having the best technology or the most efficient installation processes. It also means appreciating the economics that underpin the successful delivery of solar projects. Knowing how to pay for solar is huge for homeowners, but understanding how solar gets paid for as a businessperson

Exploring the many tax credits and financial incentives available to help you fund your solar energy system can be overwhelming. With so many affordable and financially beneficial programs available to California consumers, we hope you enjoy this guide as you navigate your way to the best solution for your property. In this article, we’re covering

Net Energy Metering (NEM) is a highly effective policy that grants those with solar energy systems the ability to save on their utility bills in exchange for sending the excess electricity they generate back to the grid. Overall, NEM encourages the adoption of renewable energy sources, supports the integration of solar power into the grid,

Accounting for 30% of all PV energy produced in the United States, California is the number one market for solar energy in our entire country. Even so, competition to earn the business of customers is fierce. With over 2,400 solar companies operating in our great state, differentiating yourself in the marketplace is essential. Maintaining the

There are so many strategic approaches for selling solar energy systems in California. To improve your rate of success, focus on techniques that highlight the most lucrative benefits this clean energy solution has to offer. Leveraging California’s renewable energy goals, emphasizing financial incentives, and providing prospects with testimonials from satisfied customers are all effective ways

The Solar industry continues to see steady growth year after year. In fact, this sector has produced a 3.5% increase in jobs since 2021. Steadyuch rapid growth has increased the need for sales professionals to engage with the industry and cultivate lucrative careers. Responsible for promoting and delivering clean energy solutions to their communities, solar

Consumer buying behavior is far from what it used to be. Today’s empowered consumers are much more demanding; gone are the days when buyers relied solely on a sales representative. With modern consumers likely to consult several resources before they buy, companies are experiencing longer sales cycles and an increased effort required to close deals.