Why Sales Jobs in the Solar Industry Are in High Demand

The Solar industry continues to see steady growth year after year. In fact, this sector has produced a 3.5% increase in jobs since 2021. Such rapid growth has increased the need for sales professionals to engage with the industry and cultivate lucrative careers. Responsible for promoting and delivering clean energy solutions to their communities, solar salespeople are – quite literally – brightening our future.

Solar Sales Boom in the USA

From small residential rooftops to large-scale solar farms, solar technology is on the rise all across the USA. Such a rapid surge of installation counts over the past several years has led to an extraordinary sales boom with no plans to settle down. With over 179 GW installed capacity (and much more on the way) the solar and storage industry is officially an American energy powerhouse.

We can compare the recent boom in solar PV installations with the midcentury innovation of solar hot water heaters. Solar hot water heaters proved ideal for post-World War 2 expansion and were in particularly high demand during periods of energy shortage. They were highly commercialized products and are still readily available today. Solar panel popularity has followed a similar arc, albeit a much bigger one.

Due in large part to technological advances and policy changes, solar energy is on a roll. Following an average annual growth rate of 24% over the past decade, more solar energy was installed in 2023 than any other energy source. In fact, solar energy alone accounted for over half of all new electricity-generating capacity. Solar energy now accounts for 6% of all electricity generated in the USA.

Challenges Faced by Solar Sales Professionals

With so many prospects to contact and consultations to tend to, sales reps must master the art of time management. A disorganized salesperson lacking prioritization is, unfortunately, an unlikely success story. Manually generating your proposals and system designs with too many different tools, financing, or payment plans can be extremely time-consuming. Keeping track of every possible option of these important documents on your own is a feat in itself even for installation companies. Find a dealer program that offers simple, consistent options utilizing a program that assists in your sales – it's a game changer when you find the right fit.

Though the use of renewable energy sources has become increasingly mainstream, it is still common for a solar sales rep to be challenged by a lack of consumer knowledge. To overcome this challenge, he or she must provide simple, comprehensive proposals that explain how going solar will actually help the homeowner. This is an area in which marketing teams can assist. It's always easier to sell your services when potential customers can turn to social media or your website for additional information on what you have to offer.

Develop Strong Connections Within Your Community

Sales is a very people-centric profession. There is ample opportunity to meet and develop strong connections within your community. Your neighbors are likely to appreciate a solar recommendation from someone they know. Your successful installations today can turn into your referrals of tomorrow. The more impactful your installations become, the more trust you will develop.

As you become established in this career, you'll have the opportunity to contribute to local events and initiatives, further integrating yourself into the community fabric. By aligning your sales efforts with community values and needs, you can build lasting relationships that benefit both your business and the people you serve.

Join ESP Today

Looking for solar sales jobs? You've come to the right place! ESP offers aspiring sales reps the chance to kickstart their careers in solar energy. For those who decide to become a dealer, you'll receive access to a simple training platform so that you can be on your way to a lucrative future.